Screen Doctor Goran Visnjic Campaigns Against Fur Hello! Magazine, January 2003 by ? ER heart-throb Goran Visnjic has joined the anti-fur campaign and is appearing on billboards along with his dog Bugsy in his native Croatia to help discourage people from wearing fur coats. "If you wouldn't wear your dog, please don't wear any fur," says the slogan on the ads, which are part of an Eastern European campaign by PETA (People for the Ethical Treatment of Animals). Goran, who has played sexy Dr Luka Kovac in the hugely successful hospital drama series since 1999, believes that animal protection is an issue that crosses all political and social boundaries. "Somebody once asked me, when war was happening in my country, 'Why don't you do more for humans, against wars?'" he says. "It's our own stupidity that people are so violent to each other. What people do to animals is a one-sided war, and animals are innocent and cannot protect themselves. It's important to be a protector of this planet, not a destroyer." The 30-year-old heart-throb, who has been playing sexy Dr Luka Kovac in ER since 1999, will be appearing on the big screen soon. His new crime thriller Doctor Sleep goes on limited release at the end of the month.